Janet Street-Porter Unveils a Woodcraft UK Bench for WE100
Over the decades, the team at Woodcraft UK has been involved in some really unique and special projects, from urban furniture, to memorial benches for private use. As specialists in bespoke wooden benches, we were delighted to be approached by leading PR agency Beattie Communications regarding a very high-profile project.
The brief was to design and build a truly eye-catching bench to support a campaign called WE100, run by their client Merck Consumer Health. This was a completely new type of design for us, so we were very excited to be involved, especially with its surroundings being London’s bustling Waterloo Station.
The WE100 campaign promotes longevity up to 100 years through a fit and healthy lifestyle. The basic idea was that the bench should somehow incorporate the number 100, but that’s easier said than done when taking into account comfort, safety and impact. We worked closely with our client to come up with a design that worked in every way, simultaneously grabbing attention, communicating a message, and inviting the passerby to enjoy a sit down during their busy day.
We love a challenge at Woodcraft UK, especially when the end result will support a good cause, and in this instance inspire positive change. After sharing ideas and going through multiple options, it was agreed that the entire backrest of this wonderful bench would be shaped as a ‘100’, to then be painted in bright colours that include the full WE100 campaign name and tagline, “Young for old, old for young”.
This two-way development phase meant that every aspect was tweaked to perfection before being decided upon. We pride ourselves on this type of working arrangement where suitable, as it allows for imagination and practical knowledge to be used to the full, leading to a first-rate and totally unique product.